The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate the organized habits and opinions of the masses constitute an invisible government which is the true ruling power of the country....It remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons....It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world.