If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn't.... It's your job, as a communicator, to expose the parts of your message that are uncommon sense.

I do not choose to be a common man. It is my right to be uncommon. I seek opportunity to develop whatever talents God gave me-not security. I do not wish to be kept citizen, humbled and dulled by having the state look after me. I want to take the calculated risk; to dream and to build, to fail and succeed. I refuse to barter incentive for a dole. I prefer the challenges of life to the guaranteed existence; the thrill of fulfillment to the stale calm of utopia. I will not trade freedom for beneficence nor my dignity for a handout. I will never cower before any earthly master nor bend to any threat. It is my heritage to stand erect, proud and unafraid; to think and act myself, enjoy the benefit of my creations and to face the world boldly and say- 'This, with God's help, I have done.' All this is what it means to be an American.